Cheat sheet · 4 min read
Get found by customers who shop with AI
Four places to check so ChatGPT, Google and a customer's AI assistant can find your business and get the answers right.
More customers are asking an AI assistant before they buy. The assistant answers from whatever it can find about your business, so the job is to make the right information easy to find.
1. Claim your profile in ChatGPT
OpenAI launched a Business Hub in ChatGPT on November 10, 2026. It’s in beta.
- Search for your business in the Business Hub.
- Verify it by phone, email, website domain or Shopify account, depending on the business.
- Pass the identity check, then publish your changes.
Local stores and restaurants can only claim an existing U.S. listing. Claiming a profile is free at launch. OpenAI says claiming doesn’t guarantee better placement in ChatGPT’s answers.
The dashboard shows how many people ChatGPT sent to your website over the past 28 days. That number tells you whether AI search is sending you customers at all.
2. Search for yourself the way a customer would
Open Google’s AI Mode and ask a full question a customer would ask, with the details that matter to them. See what comes back about your business.
If something is missing or wrong, fix it on your website and your Google Business Profile.
3. Put the answers where AI can read them
On your website and your Google Business Profile:
- Business hours
- Service areas
- Specializations
- Answers to the questions customers ask before they buy
You already know the questions your customers ask over and over. Start with those.
4. Tell the people who answer your phones
Meta’s AI assistant can now call U.S. businesses for its users. Some of the calls your team picks up may come from an assistant booking a table, asking about your hours or checking on an order.
There’s still a customer behind that call. Make sure your team knows to help the same way they’d help the customer.
From The AI Readiness Signal, Issue 7, November 13, 2026. Details were current on that date.